Two Circles
Provides data-driven marketing, media strategy, and fan engagement services to help sports organisations grow audience and commercial value.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | $318m | Growth Equity VC | |
| Total Funding | 000k | ||
| GBP | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 78 % | - | 31 % | 3 % | 35 % | 37 % | 34 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 23 % | 16 % | 24 % | 12 % | 33 % | 26 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 19 % | 13 % | 18 % | 4 % | 28 % | 27 % | 16 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 1 % | 1 % | 1 % | 3 % | 3 % | - | - |
Source: Company filings or news article
Two Circles is a London-based sports marketing and data consultancy that supports rights-holders, broadcasters, and sports organisations in growing commercial value through fan-focused strategies. Operating globally with offices in Europe, North America, and Asia-Pacific, the company provides services across sponsorship optimisation, media rights valuation, fan engagement, digital growth, and content production. Founded in 2011, it works with over 900 clients including the Premier League, Wimbledon, the NFL, UEFA, and MotoGP.
The company uses fan behaviour data—sourced from ticketing, retail, digital, and social platforms—to help clients make evidence-based commercial decisions. Its proprietary models and toolkits are designed to predict audience behaviour, improve conversion across digital channels, and maximise monetisation opportunities in areas like ticketing, retail, and subscriptions. This includes analysing data to tailor messaging, identify growth segments, and inform rights packaging and pricing.
Two Circles combines strategic consultancy with execution capabilities. It operates and delivers end-to-end digital campaigns, audience acquisition strategies, and sponsorship sales enablement. It also provides live production and streaming services through its platform Courtside 1891, and offers audience insight tools such as Kore Intelligence, acquired in a recent expansion move. The company produces branded content, runs targeted activation campaigns, and offers rights-holders integrated support across web, social, and mobile channels.
The company has grown through both organic expansion and strategic acquisitions, including Spring Media and Kore. It now employs over 1,000 staff globally.
Keywords: sports marketing, fan data analytics, media rights strategy, sponsorship optimisation, fan engagement, digital campaigns, live sports streaming, branded content, data-driven consulting, audience development, predictive modelling, sports media, sports tech, strategic sponsorship, digital monetisation, CRM integration, audience segmentation, sports consultancy, commercial sports strategy, global sports advisory
Tech stack
Investments by Two Circles
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