Let It Fly Media
Produces branded video content, documentaries, and digital media for athletes, teams, and sports organisations across social and streaming platforms.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Let It Fly Media is a US-based creative agency founded in 2017 by Andrew Carter and Ben Walnick, with offices in Kansas City and Miami. Specializing in video production and storytelling for the sports sector, the agency gained recognition for delivering both cinematic branded media and strategic social content. Its portfolio includes high-profile clients such as the College Football Playoff, the Rose Bowl, the Formula 1 Miami Grand Prix, and the KC Current—combining real-time event coverage with long-form storytelling to amplify fan engagement across digital platforms.
In March 2024, Two Circles completed the acquisition of Let It Fly Media, integrating its team and capabilities into a data-driven sports marketing firm aimed at unifying content production with audience analytics. As part of this transition, the agency was rebranded under the Two Circles name, and its co-founders stepped into executive vice president roles within the North American division, reporting to the Managing Director of North America. This strategic move expanded Two Circles’ presence in the region—boosting its North American headcount to around 75, up from 45—and reinforced its ability to offer end-to-end, content-led solutions to global sports clients.
Let It Fly Media’s approach merged cinematic storytelling and digital strategy. It delivered immersive branded content and social campaigns for major events, contributing to Two Circles' evolving content capabilities with a blend of creative production and marketing objectives. The acquisition aimed to enhance revenue streams around content by combining artistic execution with strategic, insight-driven distribution—effectively marrying creativity with data to drive stronger audience connection and commercial outcomes.
Keywords: video production, sports storytelling, branded media, event coverage, digital content, College Football Playoff, Formula 1 Miami, Rose Bowl, KC Current, acquisition, Two Circles integration, North America expansion, content marketing, co-founders roles