TRM Partners
Sponsorship sales and rights management services for sports organisations, securing high-value partnerships with global brands.
- Digital services
| Date | Investors | Amount | Round |
|---|---|---|---|
$45.0m Valuation: $45.0m | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2020 | 2021 | 2022 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 282708 % | 3 % |
| EBITDA | 0000 | 0000 | 0000 |
| % EBITDA margin | (37 %) | - | - |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | 17 % | 50 % | 49 % |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
TRM Partners was a London-based sports rights-sales agency founded in 2014 by former Manchester United commercial executives Harry Horsley and Leo Thompson. The firm operated as a premium, white-label sales resource, crafting high-value sponsorship deals that cumulatively exceeded US $700 million for clients such as the NFL, UEFA, ICC, Chelsea FC, AC Milan, and others. It brokered headline-making partnerships including Yokohama’s multi-year deal with Chelsea and major brand activations with Visa and Pepsi in support of women’s football in Europe.
In November 2020, TRM Partners was acquired by Two Circles and integrated into a newly formed Rights Management function within the company. This acquisition not only brought TRM’s sponsorship sales expertise under the Two Circles umbrella but also enabled the delivery of data-driven, digitally-led rights propositions. Horsley and Thompson assumed co-presidential roles of the new vertical, combining TRM’s commercial sales acumen with Two Circles’ strength in audience analytics to drive more impactful, measurable sponsorship outcomes.
The deal was reported to be valued at approximately US $45 million, marking a significant expansion in Two Circles’ service offering and reinforcing its position in the evolving sports sponsorship landscape. Following the acquisition, Two Circles enhanced its ability to offer fully integrated, rights-selling solutions to sports organizations globally.
Keywords: sports rights sales, sponsorship agency, white-label sales, NFL, UEFA, ICC, Chelsea FC, AC Milan, sponsorship deals, Two Circles acquisition, Rights Management vertical, data-driven sponsorship, Harry Horsley, Leo Thompson