Codeware
Digital strategy, design, and end-to-end digital transformation for sports and entertainment clients.
- Digital services
- Consulting
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Codeware is a technology consultancy and digital services provider specialising in the sports and entertainment sectors. Founded and based in Australia, the company delivers strategy, design, and end-to-end digital transformation solutions tailored to rights holders, leagues, event organisers, and related businesses. Its expertise spans developing and implementing digital platforms, optimising fan engagement systems, and integrating data-driven tools to improve commercial performance. Codeware operates at the intersection of technology and sports business, ensuring that its solutions align closely with client objectives and operational realities.
The company’s service portfolio includes consulting on digital strategy, building custom platforms, enhancing user experiences, and supporting clients through change management during major technology upgrades. This often involves aligning digital assets—such as ticketing systems, content platforms, and customer relationship management tools—with broader business and audience growth goals. In doing so, Codeware enables sports organisations to better understand and monetise their fan bases, streamline operations, and create cohesive, scalable digital ecosystems.
In January 2023, Codeware was acquired by Two Circles, a global sports marketing and data consultancy, as part of a strategy to expand its digital services offering. This acquisition saw Codeware become the foundation of Two Circles’ Australia and New Zealand operations, with its founder, Sam Walch, taking on the role of Managing Director for the region. Under the Two Circles umbrella, Codeware has been integrated into larger-scale projects, benefiting from expanded resources and an international client network while retaining its specialisation in technology delivery.
By combining its local market knowledge with global best practices, Codeware continues to support sports and entertainment clients in navigating the fast-evolving digital landscape. Its work emphasises measurable outcomes, operational efficiency, and the creation of sustainable growth pathways through the considered use of technology.
Keywords: Codeware, digital services, consulting, sports tech, growth strategy, communication advice, sports industry, fan engagement, platform development, digital transformation, Australia, Two Circles acquisition