LiveWire Sport
Produces sports-focused digital content, video, and social media campaigns for rights holders, leagues, and major sporting events.
- Digital services
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| GBP | 2021 | 2022 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 19 % |
| EBITDA | 0000 | 0000 |
| % EBITDA margin | 76 % | (16 %) |
| Profit | 0000 | 0000 |
| % profit margin | 13 % | (13 %) |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
LiveWire Sport is a London-based digital content agency specialising in sports media production and audience engagement. The company works with leading rights holders, leagues, and sports organisations to produce, manage, and distribute multi-format content across social, web, and broadcast channels. Its services include video production, live coverage, creative campaigns, channel management, and strategic consultancy, with the goal of helping clients connect with audiences and grow their digital reach.
The agency’s portfolio features long-term collaborations with high-profile clients such as the Premier League, Wimbledon, World Rugby, the England and Wales Cricket Board, the International Paralympic Committee, Eurosport, and Team GB. Its work spans daily content delivery, tournament coverage, marketing campaigns, and social storytelling for major sporting events worldwide. LiveWire Sport’s expertise lies in combining creative execution with an understanding of fan behaviour, ensuring that content is tailored to different platforms and audience demographics.
In February 2022, the company was acquired by Two Circles, a global sports marketing and data consultancy, becoming its dedicated content division. This integration brought together LiveWire Sport’s creative and production capabilities with Two Circles’ analytics-driven approach, enabling an end-to-end service for rights holders. The leadership team remained in place post-acquisition, ensuring continuity in client relationships and creative direction.
LiveWire Sport has also maintained a focus on inclusion and talent development through initiatives such as its Diversity in Digital Mentoring Programme, launched in 2019 to support under-represented groups entering the sports and media industries. Its projects include award-winning campaigns, social activations for global tournaments, and broadcast content for Paralympic Games coverage, reflecting its ability to deliver impactful content that serves both audience engagement and commercial objectives.
Keywords: LiveWire Sport, digital services, media and content, sports content, video production, social media management, sports media, content strategy, sports marketing, Two Circles acquisition, Diversity in Digital Mentoring Programme, audience engagement, broadcast content