SumUp is a financial technology startup that provides easy, secure, and affordable card payment solutions for small businesses. The company offers a range of card readers that allow businesses to accept credit and debit card payments seamlessly. SumUp operates in multiple markets, including the United States, the United Kingdom, Germany, France, and many other countries across Europe and South America.

SumUp primarily serves small to medium-sized businesses (SMBs) that need a reliable and cost-effective way to process card payments. These clients range from local shops and cafes to service providers and freelancers. The company’s card readers are designed to be portable and user-friendly, making them ideal for businesses that operate in various environments, whether at a fixed location or on the go.

The business model of SumUp revolves around selling card readers and charging a transaction fee for each payment processed. The company offers transparent pricing with no monthly costs or contracts, charging a flat rate of 2.75% per in-person transaction. This straightforward pricing structure makes it easier for small businesses to manage their expenses without worrying about hidden fees or long-term commitments.

SumUp makes money through the sale of its card readers and the transaction fees collected from each payment processed. By providing a combination of hardware and payment processing services, SumUp creates a steady revenue stream while helping businesses grow by enabling them to accept card payments easily.

In summary, SumUp is a fintech company that empowers small businesses to accept card payments with ease and security. It operates in a global market, serving SMBs with portable and affordable card readers, and generates revenue through hardware sales and transaction fees.

Keywords: fintech, card readers, small businesses, payment solutions, transaction fees, portable, secure, global market, transparent pricing, SMBs.