Goodtill

Goodtill, founded in London in 2013 by Oliver Rowbory, Animesh Chowdhury, and Jonathan Hunot, established itself as a provider of iPad-based point-of-sale (POS) software for the hospitality, retail, and entertainment sectors. The company's core offering is a cloud-based POS solution that operates on a single platform, enabling businesses to manage everything from sales transactions to back-office operations. Goodtill's target market includes a wide range of businesses such as restaurants, cafes, pubs, hotels, stadiums, and retail shops of various sizes.

The company's business model is primarily subscription-based, offering tiered monthly plans for its software, with prices starting from as low as £9 per month for a basic hospitality package to more comprehensive plans. Revenue is generated through these recurring software-as-a-service (SaaS) fees, and the company also sells optional hardware like iPads, printers, and card readers. Before its acquisition, Goodtill was processing over £500 million in transactions annually and had demonstrated significant growth, with its SaaS revenues growing 100% year-on-year for three consecutive years.

The product suite is designed to be modular, allowing clients to add features as their business grows. Key features include inventory management, staff management with clock-in/out functions, customer relationship management, multi-outlet management, and advanced reporting and analytics accessible from any device. The system integrates with various third-party services for payments (like SumUp and Zettle), accounting (like Xero and QuickBooks), and delivery (like Uber Eats and Deliveroo). A notable product innovation was 'Goodeats', a browser-based platform for mobile table service and online ordering for collection and delivery, which became particularly crucial for businesses to continue operating safely during the COVID-19 pandemic. This tool processed over a million orders during the lockdown period, showcasing the company's ability to adapt to market needs.

A significant milestone in the company's history was its acquisition by the global payments service provider SumUp in November 2020. This strategic move was part of SumUp's plan to expand its services and product portfolio, particularly within the restaurant and hospitality sectors, following its earlier acquisitions of Debitoor and Shoplo. The acquisition aimed to combine Goodtill's specialized POS technology with SumUp's payment processing capabilities to create a more comprehensive offering for merchants.

Keywords: iPad POS, hospitality technology, point of sale software, restaurant management, cloud-based POS, retail POS, mobile ordering, SumUp, Goodeats, SaaS, inventory management, customer management, payment processing, table ordering, online ordering, bar POS, cafe POS, stadium POS, event technology, EPOS system