Yixin

Yixin Group stands as a prominent AI-driven fintech platform in China's automotive finance sector. The company was established in August 2014 by its founder and CEO, Andy Xuan Zhang, who brought over two decades of management experience from internet, auto, and finance industries. Initially created as the auto finance division of Bitauto in December 2013, Yixin officially became an independent entity the following year. A significant milestone was achieved in November 2017 when the company was listed on the Hong Kong Stock Exchange, raising approximately HK$6.77 billion and marking it as the first of its kind to go public.

The firm's business model is structured around two primary segments: a transaction platform and a self-operated financing business. Through its transaction platform, Yixin facilitates auto loans for consumers from partner financial institutions, earning service fees in the process. This segment also provides fintech and Software-as-a-Service (SaaS) solutions to these financial partners, empowering them with tools for capabilities like risk control. The company generates revenue from service fees for these technology solutions, as well as from guarantee services and other value-added offerings. Its self-operated financing arm primarily generates interest revenue from providing consumers with financing lease services, alongside rental and automobile sales revenues.

Yixin operates a comprehensive ecosystem that addresses the full lifecycle of vehicle ownership. This is powered by an omnichannel strategy integrating its online platforms—which included various mobile apps and websites—with dedicated transaction service teams and a vast network of auto dealers. The company leverages artificial intelligence and big data across its operations, from marketing and risk management to customer service. In 2024, Yixin developed "Zhixin Duowei," an industry-specific multimodal large model, and its AI-driven applications like the AI Call Service and AI Quality Inspection Agent have significantly improved operational efficiency. Its clients include individual car buyers (both new and used), auto dealers, and a diverse range of financial institutions such as banks and financing lease companies.

Keywords: automotive finance, fintech platform, car loans, financing lease, AI-driven finance, loan facilitation, SaaS for auto finance, China auto market, online car retail, transaction platform, auto dealer network, risk management solutions, vehicle value-added services, public company, HKEX:02858, Andy Xuan Zhang, consumer auto finance, digital transformation, new energy vehicle finance, asset management