Mobify

Mobify, founded in 2007 by Igor Faletski and John Boxall, emerged from a university project at Simon Fraser University. Faletski, with a background in computer engineering and business, and Boxall, a software engineer, initially focused on delivering news content to early mobile devices like BlackBerrys. Their journey began with the realization that the mobile web was the future, leading them to pivot towards helping e-commerce companies adapt to the rise of smartphones.

The company established itself as a provider of a mobile-first e-commerce platform designed to help retailers and brands create better online shopping experiences. Mobify's core offering was a platform that enabled businesses to build Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP), which offered app-like experiences directly in a web browser, eliminating the need for customers to download a native application. This approach aimed to increase conversion rates and revenue by delivering fast, engaging, and seamless shopping journeys across mobile, tablet, and desktop devices. Their client base consisted of global brands and retailers looking to optimize their digital storefronts for mobile users. The business model centered on providing this platform as a service, generating revenue from subscriptions and related services.

A significant milestone in Mobify's history was its acquisition by Salesforce in September 2020. This event integrated Mobify's technology into the Salesforce Commerce Cloud. Following the acquisition, Mobify's platform was repositioned as the Salesforce Commerce Cloud's modern storefront solution, enhancing its capabilities for creating customizable and high-performing digital commerce experiences.

Keywords: mobile commerce, PWA, e-commerce platform, digital storefront, customer experience, headless commerce, mobile optimization, Salesforce acquisition, retail technology, frontend as a service