Dónde

Dónde, founded in 2013 by Anthony Nicalo and Fabien Allanic, operates as a mobile store locator that enhances the path to purchase for shoppers through geotargeted information. The company provides brands and retailers with location-aware landing pages and advertisements for a variety of digital marketing channels, including promotions, coupons, social media, and display advertising. This service is designed to convert digital traffic into physical foot traffic for brick-and-mortar stores.

The core of Dónde's offering is its ability to create conversion-focused web pages tailored to customers searching for local solutions. By optimizing these pages with location-specific keywords and content, businesses can improve their visibility in local search results. The platform's features include the ability to tie up with retailers to capture and dynamically update product availability at the inventory level, providing a comprehensive solution for consumers searching for specific products on their mobile devices. This personalized approach leads to higher engagement and conversion rates.

The company secured $1.16 million in total funding over two rounds. The initial funding round was in July 2013 for $165,000, followed by a seed round of $1 million on February 5, 2014, with participation from investors such as Mercury Fund, Chicago Ventures, and Vine Street Ventures. In 2015, Dónde was acquired by Mobify, a mobile commerce and engagement platform, for an undisclosed amount in a deal described as an acqui-hire.

Keywords: mobile store locator, geotargeted landing pages, location-aware advertising, digital to retail, retail foot traffic, local search optimization, product availability locator, hyperlocal marketing, retail technology, customer acquisition, digital promotions, consumer mobile search, online to offline commerce, retail marketing, location-based services