Jeapie

Jeapie operated as a platform for mobile audience retention and engagement, functioning as a mobile CRM and marketing automation tool.

The company was founded in 2013 by Ukrainian developers Alexander Myhailenko and Artem Shananin. The venture began its journey through participation in the GrowthUP Business Accelerator. A notable early achievement was securing a $29,200 grant in October 2013. This was followed by an early-stage VC funding round in November 2014, with investors including Digital Future and Global Technology Foundation. Demonstrating rapid progression, Jeapie was acquired by Mobvista in November 2015, marking a significant milestone for the company.

Jeapie provided a push notification service tailored for web and mobile developers, enabling them to send, track, and manage push messages. The platform's core business was to supply tools for customer retention and engagement on mobile devices. Its business model was likely SaaS-based, offering subscription access to its platform for marketers and product managers. The service featured sophisticated audience segmentation using statistics, tags, and geotargeting. It offered various types of push notifications and provided analytics on delivery, open rates, and user actions. The entire suite of tools was accessible through a user dashboard or a cross-platform API, designed to handle large-scale broadcast mailings with minimal delay. Additionally, the platform supported features like scheduled delivery for different time zones and a visual notification builder.

Keywords: Jeapie, mobile marketing, push notifications, customer engagement, marketing automation, mobile CRM, audience segmentation, app analytics, user retention, Alexander Myhailenko, Artem Shananin, Mobvista, GrowthUP, cross-platform API, mobile developers, geotargeting, SaaS, mobile communication, app marketing, adtech