Mamazen

Mamazen operates as a venture builder, or 'startup factory', headquartered in Turin, Italy, dedicated to systematically creating and developing new companies from the ground up. Founded in 2018 by serial entrepreneur Farhad Alessandro Mohammadi and Alessandro Mina, the firm was born from the founders' extensive experience in the digital and startup landscape. Mohammadi, who holds a degree in Mechanical Engineering from the Politecnico di Torino, previously co-founded the successful last-mile delivery startup Pony Zero, which was acquired in 2018 after reaching €6.5 million in revenue. This exit, along with his leadership roles at companies like Glamoo.com (exited to Italian Yellow Pages), provided the capital and invaluable insights that shaped Mamazen's model.

The studio's core business is to identify inefficiencies in fragmented, often non-digital, markets and build SaaS platforms to address them. Mamazen's methodology involves deep market analysis to find unmet needs, validating ideas, and then recruiting founders to lead the new ventures. Its mission is to serve as an 'operating system' for micro-businesses and professionals, providing them with digital tools to streamline operations and connect with customers. Revenue for Mamazen is not generated through consulting fees charged to its startups; instead, its business model is aligned with its creations, earning returns from the successful exit of the companies it builds.

Mamazen manages its investments through a holding company, IH1, which raises capital from investors to fund the studio's operations and provide initial seed funding for the new startups. Each new venture receives approximately €150K to cover expenses for its first six months, including the founder's salary and marketing budget. The studio provides comprehensive support for 4-6 months, including product management, business development, and marketing, before the startup begins to operate more independently. The ultimate objective is to establish 15 startups by 2026 and generate returns for investors through their subsequent acquisitions.

Keywords: venture builder, startup studio, startup factory, SaaS development, venture creation, portfolio companies, seed funding, serial entrepreneur, Farhad Alessandro Mohammadi, Italian startups, Turin tech, digital transformation, fragmented markets, micro-business empowerment, business model innovation, exit strategy, Pony Zero, IH1 holding, startup validation, go-to-market strategy, tech ecosystem, new venture development, company building, SaaS platforms