Pelo Matto

Pelo Matto operates as a digital platform in the Italian pet care market, offering professional, in-home grooming services for pets. The company was founded in 2023 by William Selmo and Ferdinando Volpe and was created within the startup studio Mamazen. The business model is designed to address the inconvenience and stress that both pets and their owners can experience with traditional grooming salons. Clients use the platform to book appointments at their preferred date and time, and a certified groomer travels to their home with all necessary professional equipment.

The service targets pet owners who find it difficult to transport their animals or whose pets experience anxiety in unfamiliar environments. Pelo Matto handles the entire customer journey, from lead generation and client management to service delivery and feedback collection. Revenue is generated per service, with payments processed on-site via POS systems after the grooming is completed. The model also provides benefits to the groomers by offering a fixed rate and a percentage of sales, removing the overhead costs associated with running a physical salon.

Co-founder William Selmo has a background in CRM implementation, go-to-market strategy, and sales, with experience in managing complex teams and building a sales pipeline. Co-founder Ferdinando Volpe's experience is in business development, venture capital, and digital transformation for small to medium-sized enterprises, including launching a real estate crowdfunding platform and serving as a country manager for an Italian scale-up in Spain. The company underwent a validation phase before its official launch in April 2023, testing multiple landing pages and price points, which indicated a 66% approval rate from potential customers. Initially operating in Milan, the company has since expanded to other cities including Turin, Brescia, and Verona. Pelo Matto has secured multiple funding rounds, including a pre-seed round of €100,000 in June 2023 and a subsequent round of €430,000 from business angels in September 2024. The company aims to reach €1.5 million in turnover by the end of 2025.

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