Orangogo
Orangogo is Italy's first sports search engine, offering online booking of lessons, courses, and events tailored to location, time, age, and disabilities, promoting sports integration and economic development.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
* | €1.4m | Seed | |
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 58 % | 13 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Orangogo operates as a digital platform and search engine for sports activities in Italy, positioned within the SportsTech market. The company was established to address the difficulty users face in finding and selecting suitable sports, while also providing a channel for sports clubs, particularly smaller ones, to promote their offerings.
The company was founded in Turin by Giulia Pettinau, with the startup officially launching in 2017. Pettinau's background includes a degree in Economics and Commerce from the University of Turin and a role as Marketing Manager at Yaskawa, a multinational in the industrial automation sector. Her experience in business, combined with a passion for sports—sparked by a personal discovery of windsurfing in 2015—led to the creation of Orangogo. The idea was born from the realization that a tool was needed to help people discover the variety of sports available in their local area.
Orangogo's platform serves a dual-sided market. For end-users, it is a free search engine that allows them to find sports clubs and activities based on location, age, disability, and schedules. Users can book free trials, lessons, or full courses directly through the platform. For sports associations (ASD/SSD), the platform offers a freemium model. Basic listing and visibility are free to ensure all clubs can be present online. The company generates revenue through targeted communication and digital marketing services sold to these associations to enhance their visibility. The platform also facilitates online payments for bookings and subscriptions.
A key feature of the service is its focus on helping users discover their "talent" by simplifying the process of trying new sports. The platform is designed to combat sedentary lifestyles and reduce the rate of adolescents dropping out of sports. In 2021, Orangogo secured a seed funding round of $1.7 million from investors including B Heroes, I3P, and Banca Patrimoni Sella & C, which was aimed at strengthening its market position in Italy and developing its technology, including a forthcoming mobile app.
Keywords: SportsTech, sports search engine, activity booking, local sports, athlete development, digital sports marketing, sports clubs, recreational sports, youth sports, sports discovery platform, community sports, online booking, sports directory, Giulia Pettinau, Turin, Italy, athletic activities, find a sport, book sports lessons, sports integration