Kochava

Kochava, founded in 2011, is a data-driven technology company that specializes in mobile attribution and marketing analytics. The company operates in the digital advertising and marketing sector, providing solutions that help advertisers and publishers optimize their marketing strategies and measure the effectiveness of their ad spend.

Kochava serves a diverse range of clients, including advertisers, publishers, brands, and agencies. These clients use Kochava's platform to identify high-quality leads, understand user engagement, and optimize their marketing efforts across various channels and devices. The company’s primary market includes mobile app developers, gaming companies, and other digital businesses that rely heavily on user acquisition and engagement metrics.

The business model of Kochava revolves around providing a comprehensive suite of tools and services that enable clients to track and analyze their marketing performance. Kochava makes money through subscription fees for its platform, which offers features such as real-time data solutions, user deduplication, and detailed reporting. By offering these services, Kochava helps clients reduce unnecessary spending on user installs and re-engagements, ensuring that their marketing budgets are used efficiently.

Kochava's platform, the Kochava Media Index, is a key component of its offering. It serves as a research tool that helps clients find the right advertising partners and diversify their marketing strategies. The platform's ability to deduplicate users in perpetuity sets it apart from competitors, who typically drop data after 90 days. This feature ensures that clients are not paying multiple times for the same user when they re-engage with an app after a period of dormancy.

In summary, Kochava is a leading player in the digital marketing and advertising space, providing essential tools for optimizing ad spend and improving user acquisition and engagement.

Keywords: mobile attribution, marketing analytics, user engagement, data solutions, ad spend optimization, real-time data, user deduplication, digital advertising, Kochava Media Index, marketing strategy.