Machine Advertising

Machine Advertising is a specialized company focused on preventing fraudulent app installs. Operating in the mobile user acquisition (UA) market, Machine Advertising serves marketers and advertisers who aim to protect their marketing budgets from fraud. The company offers a comprehensive solution that includes both pre-install and post-install technologies to detect and prevent fraudulent activities. By focusing exclusively on this niche, Machine Advertising claims to prevent more app install fraud than any other service in the market. The business model revolves around providing a full stack solution that integrates seamlessly with major advertising platforms like Facebook and Google, allowing clients to manage their ad placements, budgets, and effectiveness while ensuring the integrity of their app installs. Machine Advertising generates revenue through subscription-based services and possibly performance-based contracts, where fees are tied to the effectiveness of fraud prevention.

Keywords: app install fraud, mobile UA, marketing budget protection, pre-install technology, post-install technology, fraud detection, advertising platforms, subscription service, performance-based, user acquisition.