MobileRQ
Context is everything. MobileRQ helps global brands surgically market to their customers through the new first screen: the smartphone..
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MobileRQ, Inc. operated as a contextual mobile marketing platform, established in 2012 in Portland, Oregon. The company was founded by Tyler McKinley and Darin Glatt. McKinley, who served as CEO, and Glatt initiated the venture in October 2011, identifying a significant opportunity within the travel industry to leverage customer itinerary data for targeted marketing.
The firm provided a Software-as-a-Service (SaaS) platform enabling enterprises to engage with their customers through personalized mobile content. The business model was centered on offering a tool that allowed marketers in sectors such as travel, hospitality, retail, and loyalty to deliver contextually relevant offers and messages. By integrating with a client's existing Customer Relationship Management (CRM) systems and utilizing real-time data, the platform could send timely notifications, such as a seat upgrade offer to a passenger arriving at an airport. Revenue was generated by providing this technology to large brands aiming to enhance customer engagement and drive return on investment.
The platform's core function was to combine contextual data with CRM information to create highly targeted marketing campaigns. It allowed marketers to segment their audience, design personalized in-app content and messages, and monitor campaign performance with real-time analytics. A key feature was its SDK (Software Development Kit), which clients would incorporate into their own mobile applications to deliver these tailored offers. This allowed for the delivery of actionable content precisely when it was most likely to be effective, based on the user's immediate context and journey. Ultimately, the company was acquired by Kochava, a provider of holistic measurement solutions, on July 17, 2017. As part of the acquisition, the entire MobileRQ team, including McKinley and Glatt, joined Kochava to integrate their marketing automation technology.
Keywords: contextual mobile marketing, marketing automation, SaaS, customer engagement platform, personalized messaging, in-app content, mobile CRM, real-time analytics, travel marketing technology, hospitality loyalty programs, retail mobile marketing, targeted advertising, push notifications, user segmentation, Kochava acquisition, SDK, mobile journey, customer data platform, martech, ad tech