InMobi

InMobi is a global leader in mobile advertising and marketing technology, providing innovative solutions to advertisers and publishers. The company operates in the digital advertising market, focusing on the in-app programmatic ecosystem. This ecosystem involves automated buying and selling of ad space within mobile applications, making the process more efficient and targeted.

InMobi serves a diverse range of clients, including media buyers, marketers, and app publishers. Media buyers and marketers use InMobi's platform to purchase ad space and reach their target audience effectively, while app publishers use it to monetize their apps by selling ad space.

The business model of InMobi revolves around offering a comprehensive suite of advertising solutions. These include demand-side platforms (DSPs) for media buyers, which help them purchase ad inventory programmatically, and supply-side platforms (SSPs) for publishers, which enable them to manage and sell their ad inventory. InMobi also provides advanced analytics and optimization tools to improve ad performance and reduce fraud.

InMobi makes money primarily through the fees it charges for using its platform and services. Advertisers pay for the ad space they purchase, and publishers earn revenue from the ads displayed in their apps. InMobi takes a percentage of these transactions as its revenue.

Additionally, InMobi has launched InMobi U, an online education platform designed to educate marketers and publishers about the in-app programmatic ecosystem. The courses cover a wide range of topics, from the basics of in-app advertising to advanced trends and techniques. This initiative not only helps clients maximize their ad revenue and improve ad viewability but also positions InMobi as a thought leader in the industry.

Keywords: mobile advertising, programmatic ecosystem, in-app ads, media buyers, marketers, app publishers, demand-side platform, supply-side platform, ad monetization, online education.