Appsumer

Appsumer operates as a performance insights platform tailored for marketing teams at consumer mobile application companies, designed to enhance the effectiveness of user acquisition efforts. The company was founded in London in 2015 by Shumel Lais. This venture stemmed from Lais's background as a marketing expert at firms like M&C Saatchi Mobile and Fetch, where he identified the need for a more streamlined approach to analyzing marketing spend performance, a process traditionally encumbered by manual data compilation from various channels.

The company's core offering is a self-serve Software-as-a-Service (SaaS) platform that functions as a centralized business intelligence tool. It aggregates and normalizes cross-channel data related to cost, attribution, and revenue, presenting it through customizable dashboards and reports. This provides clients with a unified view of their marketing activities, enabling them to make more informed optimization decisions and improve return on advertising spend. The platform integrates with over 100 marketing channels and major mobile measurement partners, automating the data ingestion and visualization process. Appsumer's business model is based on a recurring license fee, with tiers of service that include a complimentary entry-level package to attract scaling app advertisers.

A significant milestone in Appsumer's history was its acquisition by InMobi, a global marketing and monetization technology provider, in October 2021. Following the acquisition, Appsumer continues to operate as an independent subsidiary, with Shumel Lais remaining at the helm of the division. The collaboration aims to further develop the platform by integrating artificial intelligence and predictive capabilities to enhance user acquisition funnel analysis. Prior to this, the company had secured approximately $6.22 million in funding over several rounds from investors including Galvanise Capital. Appsumer serves a global client base of top-grossing consumer mobile apps, including notable names like Miniclip, Picsart, Trainline, and Viber.

Keywords: performance insights, user acquisition, mobile app marketing, ad spend analysis, cross-channel attribution, marketing analytics, return on ad spend, BI tool, SaaS, adtech, marketing data aggregation, mobile measurement, growth marketing, campaign optimization, customer acquisition, cost aggregation, revenue normalization, consumer mobile apps, performance marketing platform, InMobi