Sprout

Sprout (sproutinc.com) operates as a platform for creating mobile advertisements compatible with multi-channel formats, including HTML5 for Apple iOS and Google Android devices. Founded in 2006 by Carnet Williams and Kevin Hughes, the Honolulu-based company developed the cloud-based AdVine platform. This platform allows organizations to build and deploy mobile ads and is integrated with numerous mobile ad networks and publishers. The firm was eventually acqui-hired.

The company's client roster has included prominent names such as Disney, Warner Bros., HBO, Intel, Toyota, and MTV. This indicates a focus on serving large enterprises with significant advertising needs. Operationally, Sprout provides a technology solution that addresses the challenge of creating ads that function across a fragmented landscape of mobile devices and operating systems. The business model appears to be centered on providing this technology platform to brands and publishers who require broad mobile compatibility for their advertising campaigns.

Over its history, Sprout raised a total of $8.3 million in funding over a single round. Its investor base includes institutional backers like Kolohala Ventures and USAID. A subsequent grant of $200,000 was received on September 1, 2023.

Keywords: mobile advertising platform, AdVine platform, multi-channel ads, HTML5 ads, mobile ad networks, ad creation tool, ad-tech, mobile marketing, digital advertising, Carnet Williams, Kevin Hughes, Kolohala Ventures, enterprise advertising solutions, cross-platform ads