Hylink Digital

Hylink Digital Solutions Co., Ltd. operates as an independent digital advertising agency, originating from China and extending its services globally. The firm was established in 1994 by Su Tong, who, after graduating from Beijing Technology and Business University, started the company in a university incubator focusing initially on traditional advertising. Over the years, Hylink evolved, becoming China's largest independent digital advertising agency and eventually going public on the Shanghai Stock Exchange (SSE: 603825). The company's expansion strategy included opening its first international office in Seoul, followed by locations in the United States, United Kingdom, and Europe, establishing a presence in cities like Los Angeles, London, and Paris. In early 2025, Su Tong stepped down as CEO amid allegations of market manipulation, a decision made to protect the company's reputation.

The company's business model is centered on providing integrated digital marketing services to a diverse client base that spans industries such as automotive, technology, luxury, e-commerce, travel, and fast-moving consumer goods (FMCG). Hylink acts as a bridge for brands, particularly Western companies aiming to enter the Chinese market and Chinese businesses looking to expand globally. Revenue is generated primarily through internet advertising services, which include media planning, creative content development, and data analytics, alongside a buyout sales agency business. The agency has established strong partnerships with major e-commerce platforms like Tmall and JD.com to facilitate product marketing and distribution for its clients.

Hylink offers a comprehensive suite of digital services designed to maximize clients' digital investments. These services include brand strategy, digital media buying, search engine marketing (SEM), social media marketing, and content creation. The company also specializes in data analytics, utilizing big data for modeling and application. A key offering is its expertise in navigating the Chinese consumer market, providing crucial insights for international brands. More recently, Hylink has incorporated artificial intelligence into its workflow with the HylinkAI platform, which uses algorithms and AI models to automate and accelerate marketing processes, from data analysis to the creation of advertising materials. This platform aims to shorten campaign execution times significantly, as demonstrated by its ability to complete a new product launch campaign, including design and production, in just seven business days.

Keywords: digital advertising, marketing agency, China market entry, global branding, integrated marketing, programmatic media, social media marketing, e-commerce marketing, data analytics, AI marketing