Quadas

Quadas Jingwei Data (京纬数据) is an advertising technology solutions provider specializing in big data analytics. Founded in 2014 by CEO Huang Junjie and COO Zhao Pinquan, the company originated from the enterprise SaaS division of Vpon. Both founders have extensive backgrounds in the technology and mobile advertising sectors; Huang has over two decades of experience in software system development and co-founded Vpon in 2008, while Zhao previously served as the general manager for Vpon in China.

The company offers customizable, one-stop advertising technology solutions for a range of clients, including advertising agencies, brand advertisers, developers, and data providers. The core of its business is building bespoke platforms such as Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Data Management Platforms (DMP). This approach is designed to provide clients with more transparent and efficient advertising tools, helping them reduce operational costs and enhance execution efficiency. By leveraging a sophisticated big data architecture, Quadas enables clients to accumulate and analyze data from their advertising transactions and user behaviors, which improves the precision of ad targeting. The business model focuses on creating these enterprise-level data marketing platforms as a SaaS solution, allowing each client to have its own proprietary system.

Quadas has undergone several funding rounds, including a Pre-A round in December 2016 from an undisclosed investor, a Series A of tens of millions of RMB from Cybernaut Investment in February 2017, a Series A+ from Hylink Digital Solution in May 2017, and a Series B from SDICVC in September 2017.

Keywords: programmatic advertising, ad-tech, data management platform, demand-side platform, supply-side platform, big data analytics, SaaS, mobile advertising, marketing technology, data solutions, custom ad platforms, Quadas Jingwei Data, Huang Junjie, Zhao Pinquan