Youmi

Youmi is a mobile advertising technology company headquartered in Guangzhou, China, with offices in Beijing, Shanghai, Chengdu, and San Francisco. Founded in April 2010 by Chen Di while he was still a university student, the company launched as China's first mobile advertising platform. Youmi provides user acquisition and monetization solutions to advertisers and publishers worldwide.

The business operates as a demand-side platform (DSP) and ad network, utilizing big data and artificial intelligence to optimize campaign performance. For advertisers, Youmi offers services like performance-based advertising, App Store Optimization (ASO), and programmatic buying to acquire users through various ad formats, including native, video, and rich-media ads. For publishers, such as app developers and media buyers, the company provides monetization services through an offerwall SDK and an interactive ads platform, helping them to increase revenue with a variety of campaigns. Youmi serves a global market, covering over 200 countries and regions. Its revenue is generated through its advertising and monetization services, working with over 10,000 advertisers and 600,000 publishers.

A significant milestone for the company was its listing on the NEEQ (National Equities Exchange and Quotations) in 2015 under the code 834156. In 2019, Youmi launched App Growing Global, a mobile advertising intelligence analysis platform. The company's founder, Chen Di, started the firm with his student team from a university dormitory and secured angel investment shortly after its official establishment.

Keywords: mobile advertising, app monetization, user acquisition, demand-side platform, ad network, performance marketing, App Store Optimization, programmatic buying, mobile marketing, ad tech, publisher solutions, advertiser services, Guangzhou, Chen Di, App Growing Global, offerwall SDK, global advertising, digital marketing, mobile intelligence, interactive ads