Elex Technology
ELEX is a Chinese game developer in the non-English speaking game industry and software markets.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$3.4m | Series A | ||
| Total Funding | 000k | ||
Elex Technology, established in 2008, operates as a prominent game developer and publisher, primarily focusing on the mobile gaming sector. The company has cultivated a significant global presence, with its games reaching players in over 40 countries and being translated into more than 20 languages. Elex Technology's business model centers on the development and distribution of free-to-play mobile games, generating revenue through in-app purchases and advertising. This strategy has proven effective, particularly with its flagship title, Clash of Kings, a real-time strategy game that has amassed a substantial international player base since its launch in 2014.
The company's portfolio showcases a specialization in strategy and role-playing games. Titles such as Age of Warring Empire, Magic Rush: Heroes, and the aforementioned Clash of Kings are characteristic of their offerings, often featuring complex world-building, strategic combat, and multiplayer functionalities. These games are designed to engage a broad audience of mobile gamers, from casual players to more dedicated strategy enthusiasts. The primary market for Elex Technology encompasses North America, Europe, South America, Russia, and the Middle East, demonstrating a strategic focus on diverse international markets. A key operational component is the company's dedicated international operations teams, which handle game refinement, localization, and user support to cater to different cultural and linguistic player communities.
While specific details about the founding individuals are not consistently available, the company's trajectory highlights a clear focus on leveraging the growing mobile internet landscape to create and distribute engaging gaming content worldwide. The success of Clash of Kings marked a significant milestone, solidifying Elex's position as a key player in the global mobile gaming market and paving the way for the development and publication of subsequent titles. The firm's operational structure supports a comprehensive approach to the game lifecycle, from initial development to long-term live operations and community management across its global footprint.
Keywords: mobile gaming, game publisher, strategy games, free-to-play, in-app purchases, Clash of Kings, real-time strategy, international markets, game development, RPGs
