Hello World

Wuhan Halowod Network Technology Co., Ltd., operating under the brand Hello World, is a global publisher and developer of mobile games and H5 entertainment content. The company was founded in Wuhan in September 2014 by CEO Xia Linwei. Linwei, who had an early interest in entrepreneurship, previously worked at Elex-tech (智明星通) managing overseas business before establishing his own venture. He was joined by co-founder Liu Hanshi.

The firm focuses on developing and distributing casual games for the global market, with a significant user base in North America, Latin America, Europe, Asia, and the Middle East, covering over 50 countries and 15 languages. Initially, the company established Thehotgames platform, which featured thousands of PC and mobile games. A significant shift to the mobile internet occurred in August 2015. Hello World's portfolio includes self-developed casual games like "Tankr.io" (坦克进化大作战), "Idle Gym" (放置体育馆), and "Idle Farming" (放置农场), spanning genres such as casual competitive, simulation, and strategy. These titles have achieved over 100 million downloads and have been featured on Google and Apple app stores worldwide.

The company's business model encompasses both in-house game development and publishing services for other developers. Monetization is achieved through a hybrid model that includes both in-app purchases (IAP) and in-app advertising (IAA). Key milestones include reaching 1 million daily active users in April 2018, receiving the "Gazelle Enterprise" award in October 2018, and being recognized as a "High-Tech Enterprise" in November 2018.

Keywords: mobile game developer, global game publisher, casual games, H5 entertainment, Thehotgames, Tankr.io, Xia Linwei, Wuhan startup, overseas game distribution, simulation games, strategy games, in-app advertising, in-app purchases, mobile entertainment, game development, user acquisition, digital entertainment platform, free-to-play games, mobile gaming market, hyper-casual games