Rivergame

RiverGame is a global mobile game developer and publisher headquartered in Beijing, China, founded in 2018. The company specializes in creating accessible strategy games for a worldwide audience, with a significant presence in markets across North America, Europe, and Asia. The business model is free-to-play, generating revenue through in-app purchases and advertisements.

The company's history began with a group of developers and gamers aiming to make strategy games more entertaining and less difficult to learn. This philosophy led to their breakout title, *Top War: Battle Game*, launched in 2019. This game pioneered the company's signature feature: combining simple merge gameplay mechanics with deeper 4X strategy elements, where players upgrade units by merging them. This approach proved successful, helping *Top War* achieve over 180 million downloads and establishing RiverGame in the global market. The company's portfolio has since expanded with titles like *Last War* and *Top Heroes*, which continue to evolve the merge-and-strategy concept. *Last War*, for instance, has demonstrated strong performance, reportedly reaching daily revenues of over $2 million by adapting its user acquisition strategies to feature hyper-casual initial gameplay that gradually introduces more complex 4X features.

RiverGame focuses on a player-centric development model and leverages technology to enhance the user experience. The firm has received investments from entities including first.fun, Challenjers Capital, Beijing Hortor Software, Im30 Games, and Beijing Elex Technology, fueling its growth and development efforts.

Keywords: mobile gaming, strategy games, 4X strategy, merge-to-upgrade, free-to-play, in-app purchases, Top War, Last War, user acquisition, global game publisher, online entertainment, game development, social gaming, Beijing Elex Technology, Challenjers Capital