Daraz

Daraz is an online marketplace that operates on a business-to-consumer (B2C) model, connecting sellers with individual customers in Pakistan. The company started as an online fashion retailer and has since expanded to a general marketplace offering a wide range of products from various brands.

Owned by the Alibaba Group, Daraz provides a platform for sellers to set up their virtual stores and sell their products. The company's business model is based on a multi-seller marketplace, and it generates revenue through commissions from sellers, advertising, and other services. Daraz serves a wide range of clients, from small businesses to large brands, and operates in the e-commerce market of Pakistan.

Keywords: e-commerce, online marketplace, B2C, fashion, retail, Pakistan, Alibaba Group, multi-seller marketplace, online shopping, digital payments