Byju's is an Indian educational technology company that offers a comprehensive learning program for students. The company operates in the edtech market, serving a broad range of clients, from young learners in lower kindergarten (LKG) to students preparing for competitive exams like JEE and NEET.

The business model of Byju's is centered around providing personalized learning experiences through its app and online tutoring services. The company employs some of India's top teachers to create engaging video lessons that students can access anytime, anywhere. This flexibility allows students to learn at their own pace, making education more accessible and effective.

Byju's also offers personalized online tutoring, providing one-on-one instruction to students. This unique two-pronged approach combines the convenience of digital learning with the personal touch of traditional tutoring.

The company generates revenue through the sale of its learning programs. Parents or students purchase these programs to supplement their regular school education or to prepare for competitive exams. The programs are comprehensive, covering a wide range of subjects and grades, and are designed to foster lifelong learning.

Byju's has been successful in capturing a significant share of the Indian edtech market, with students spending an average of 71 minutes daily on the app. The company's focus on making learning engaging and personalized has resonated with its users, leading to positive reviews and testimonials from students and parents alike.

Keywords: Edtech, Personalized Learning, Online Tutoring, Video Lessons, Lifelong Learning, Comprehensive Learning Programs, Competitive Exam Preparation, Indian Market, Digital Education, Revenue Generation.