ALSO Holdings

The story of ALSO begins in 1984 with its founder, Wincenz B. Erni, who established the company in Switzerland. Initially, it operated as a wholesaler in the burgeoning IT industry, a classic B2B play focused on distributing hardware and software. The company established itself and in 1986, it took a significant step by going public on the SIX Swiss Exchange, securing its position in the market early on. The major turning point came in 2011 with the strategic merger between Switzerland's ALSO and the German-based Actebis. This wasn't just a simple combination; it was a transformative event that created a new, much larger entity with a significant footprint across Europe. This merger fundamentally reshaped the company, expanding its scale and capabilities overnight. Following the merger, the company, now known as ALSO Holding AG, embarked on a new strategic path. It evolved beyond traditional distribution into a comprehensive technology provider, focusing on a three-pronged business model: Supply, Solutions, and Service. This involved offering everything from hardware and software (Supply) to complex IT solutions and cloud-based services (Solutions and Service). This strategic shift allowed ALSO to move up the value chain, becoming an indispensable partner for resellers and vendors in the new era of cloud computing and as-a-service models.