Zuro is a startup FinTech company focused on transforming the way businesses handle payments. Specifically, Zuro operates in the B2B (business-to-business) market, meaning it provides services that help businesses pay other businesses more efficiently. The company is backed by experienced executives who bring a wealth of knowledge and expertise to the table.

Zuro's primary clients are other businesses that need to manage their payments more effectively. This could include small to medium-sized enterprises (SMEs) as well as larger corporations. The market Zuro operates in is the financial technology sector, which is known for using technology to improve financial services.

The business model of Zuro revolves around offering a platform that simplifies and streamlines B2B payments. This platform likely includes features such as automated invoicing, real-time payment tracking, and secure transaction processing. By providing these services, Zuro helps its clients save time and reduce the complexity associated with traditional payment methods.

Zuro makes money by charging fees for the use of its platform. These fees could be based on the number of transactions processed, a subscription model, or a combination of both. By offering a valuable service that addresses a common pain point for businesses, Zuro aims to build a steady revenue stream.

In summary, Zuro is a FinTech startup dedicated to revolutionizing B2B payments. It serves businesses of various sizes, operates in the financial technology market, and makes money through transaction fees and possibly subscription services.

Keywords: FinTech, B2B payments, business transactions, automated invoicing, payment tracking, secure transactions, financial services, SMEs, startups, technology-driven.