YuMe

YuMe, Inc. operates as a provider of digital video brand advertising solutions. The company was founded in 2004 by Jayant Kadambi and Ayyappan Sankaran. Kadambi, with a background in engineering and prior experience at Net-over-Net and STARNet, served as CEO, while Sankaran, also from an engineering background with experience at Philips and other tech firms, took on the role of Chief Technology Officer. Their combined expertise in technology and networking shaped the company's direction.

The firm established itself by offering advertising technology that places brand advertisements in digital video content across a wide range of internet-connected devices, including personal computers, smartphones, tablets, and connected TVs. YuMe's primary clients are global advertisers and their respective agencies who are looking to engage with consumers through video. The business operates within the digital advertising market, a highly competitive space, by providing tools for cross-screen targeting and audience engagement. Its revenue model is centered on charging advertisers for the placement and delivery of their video ads to specific target audiences.

YuMe's core offering was its technology platform which provided advertisers with access to video and connected TV ad inventory. A key feature of their service was the generation of unique consumer insights, allowing for more precise ad targeting. The platform was designed to function in a brand-safe environment, ensuring that advertisements appeared alongside appropriate content. A significant milestone in the company's history was its initial public offering (IPO) on the New York Stock Exchange in August 2013. This event provided the company with capital to expand its operations and further develop its technology. The company was later acquired by RhythmOne plc, a digital advertising technology company, in a transaction that was completed in 2018. This acquisition integrated YuMe's video advertising capabilities into RhythmOne's broader programmatic platform, creating an end-to-end solution for advertisers.

Keywords: video advertising, ad tech, digital advertising, connected TV, cross-screen targeting, programmatic advertising, brand safety, audience insights, IPO, RhythmOne