Crowd Science

Crowd Science was an ad-tech company established in 2008 by co-founders John Martin, John Wainwright, and Paul Neto. John Martin, who also served as the company's CEO, brought a background in Computer Science from the University of Sydney. The firm specialized in developing analytics and machine learning-based targeting engines for online publishers. Its core business involved providing tools that allowed publishers to gain deeper insights into their audience demographics and behavior, enabling them to offer more effective, targeted advertising opportunities.

The company's primary clients were online publishers seeking to better monetize their digital properties through enhanced audience segmentation and data-driven advertising strategies. By leveraging machine learning, Crowd Science could analyze website traffic and categorize visitors into specific interest groups, which in turn allowed publishers to sell more precisely targeted ad inventory. This model positioned the company within the growing digital advertising and marketing technology sector, capitalizing on the increasing demand for sophisticated data analytics to drive advertising revenue.

A significant milestone in the company's history was its acquisition by YuMe, a provider of digital video brand advertising solutions, in 2013. The acquisition marked a successful exit for the founders and integrated Crowd Science's audience-targeting technology into YuMe's broader suite of video advertising products.

Keywords: ad tech, online publishers, machine learning, audience targeting, data analytics, digital advertising, marketing technology, audience segmentation, advertising revenue, YuMe acquisition, John Martin, John Wainwright, Paul Neto, analytics engine, ad inventory, data-driven advertising, publisher tools, digital media