Yoello

Yoello operates as a financial technology firm specializing in mobile payment and ordering solutions for the hospitality and retail sectors. The company was founded in Cardiff, Wales, by Sina Yamani, a Cardiff University computer science student who left his studies to launch the business. He identified a market opportunity to support friends in the hospitality industry, officially launching the platform in 2019 after securing initial funding.

The company's core offering is a web-based, app-free platform that enables customers to order and pay using their own mobile devices by scanning a QR code, tapping an NFC tag, or visiting a URL. This system facilitates various service models including at-table ordering, click and collect, delivery, and quick pickup. Yoello's technology became particularly crucial during the COVID-19 pandemic, allowing businesses to operate with social distancing measures and manage with fewer staff. For merchants, the platform provides a dashboard to manage orders, update menus, create promotions, and access customer analytics. Key features include custom branding, digital receipts, multi-language menus, and integrations with existing POS systems.

Yoello's business model is centered on providing these services with low transaction fees and no commission, a direct contrast to many marketplace platforms. A significant aspect of its payment infrastructure is the early adoption and utilization of Open Banking technology, which allows for more direct and cost-effective transactions between customers and merchants. The company is authorized and regulated by the Financial Conduct Authority (FCA) as a payment institution. Before its acquisition, Yoello had raised approximately $10 million in funding and expanded its services to over two million users across several countries, including the UK, USA, and Australia. In December 2024, Yoello was acquired by Epos Now, a global point-of-sale and embedded finance platform. This acquisition followed a successful white-label partnership that began in 2021, integrating Yoello's technology into the Epos Now ecosystem.

Keywords: mobile payments, QR code ordering, hospitality technology, fintech, point of sale, Open Banking, contactless payments, at-table ordering, click and collect, restaurant tech, payment platform, merchant services, digital menu, customer analytics, payment processing, SaaS, mobile commerce, online ordering system, Epos Now, Sina Yamani