Xueersi

Xueersi originated in 2003 as an after-school tutoring center in Beijing, founded by Zhang Bangxin and Cao Yundong. Initially named 'Xueersi,' meaning 'Study and Think,' the company focused on K-12 subjects. The founder, Zhang Bangxin, began tutoring part-time to fund his Ph.D. studies at Peking University, and his effective teaching methods quickly attracted a growing number of students, leading to the establishment of the company. A significant milestone was its listing on the New York Stock Exchange (NYSE: TAL) in 2010, which provided capital for significant expansion. In 2013, the parent company was rebranded as TAL Education Group, which stands for "Tomorrow Advancing Life."

Xueersi operates as a key brand under the TAL Education Group, providing a range of educational services. The business generates revenue through fees for its various online and offline educational programs and services. Its offerings are primarily delivered through small classes, personalized one-on-one tutoring, and extensive online courses. The company's initial focus was on K-12 academic subjects for the Chinese domestic market. However, following major regulatory changes in China in 2021, known as the "Double Reduction" policy, which banned for-profit tutoring in core K-9 subjects, the company pivoted significantly. TAL ceased its K-9 curriculum-based tutoring in mainland China and expanded its focus to non-academic tutoring, enrichment learning, and international education services.

For students intending to study abroad, particularly in the U.S., Xueersi International Education offers specialized long-term training. This service targets students from approximately 10 to 15 years old and aims to improve language proficiency and critical thinking skills. The curriculum includes test preparation for standardized exams like the TOEFL and IELTS, academic planning, and support for developing exceptional extracurricular profiles to enhance university applications. The company leverages technology extensively, employing an "AI teacher" to provide personalized feedback on pronunciation and to create immersive learning scenarios. This tech-driven approach includes live-streaming classes and interactive learning modules. To support its international programs, Xueersi established an overseas teaching center in Boston, near Harvard University, to recruit high-quality, native English-speaking teachers. The company has also expanded its offerings to include intelligent learning hardware and software, such as the MathGPT educational model.

Keywords: TAL Education Group, Xueersi International, online education, K-12 tutoring, US university prep, standardized test preparation, language courses, critical thinking skills, academic path planning, ed-tech, Zhang Bangxin, overseas study, after-school tutoring, live-streaming classes, AI teacher, enrichment learning, MathGPT, Think Academy, study abroad consultation, English learning