Xcalar is a startup that operates in the online shopping assistance market. It provides a data-driven tool designed to simplify the shopping research process for consumers. The company serves individual shoppers who are looking for the best products and deals online. Xcalar's primary market includes tech-savvy consumers who rely on online reviews and ratings to make informed purchasing decisions.

The business model of Xcalar is based on affiliate marketing. This means that Xcalar earns a commission from products purchased through links on its website. The company does not accept free products from manufacturers, ensuring unbiased reviews and recommendations. Xcalar aggregates data from various sources like social platforms, blogs, forums, and online marketplaces to provide comprehensive and up-to-date product reviews and rankings. This helps users save time and money by offering reliable and consolidated information.

Xcalar's mission is to make the shopping experience simple and enjoyable. By analyzing thousands of customer reviews in real-time, Xcalar helps users keep track of crowd sentiment and find the best products that meet their needs. The company focuses on providing value by ensuring that its reviews are based on verified customer feedback, making it a trusted resource for consumers.

In summary, Xcalar is a data-driven online shopping assistant that helps consumers make informed purchasing decisions by aggregating and analyzing customer reviews from various sources. It operates on an affiliate marketing model, earning commissions from purchases made through its links.

Keywords: data-driven, online shopping, consumer reviews, affiliate marketing, product rankings, tech-savvy, unbiased reviews, real-time analysis, customer feedback, shopping assistant.