Whyline

Whyline emerged in 2015 from its base in Brooklyn, conceived by founders Michael Twersky and Patricio Romero to address systemic inefficiencies in how people wait for services. The company developed an AI-based, mobile-first queue management system, providing a robust solution for virtual queuing and appointment scheduling. This technology allows end-users to view live wait times, join a queue remotely via a mobile app or web interface, or schedule a precise appointment, effectively letting the software manage the waiting period on their behalf.

The firm's business model centers on providing this technology to organizations, which in turn offer it to their customers. This approach found significant traction across a diverse set of industries, including government services, banking, retail, and healthcare. Key clients have included major airports like Los Angeles World Airports and Newark Liberty International Airport, financial institutions such as Banco Santander and Western Union, and municipal governments like the City of Buenos Aires. For its enterprise clients, Whyline's platform not only improves the customer experience but also provides valuable data dashboards. These dashboards use aggregated real-time data and predictive algorithms to help organizations analyze service times, benchmark employee efficiency, and make informed decisions on resource and staff allocation.

A significant turning point in Whyline's trajectory occurred in January 2022, when it was acquired by the secure identity company CLEAR in an all-cash transaction. This acquisition was a strategic move for CLEAR to integrate Whyline's technology into its own platform, expanding its service offerings beyond biometric airport screening into new sectors and international markets. Following the acquisition, the technology has been rebranded and integrated into services like "Reserve powered by CLEAR," a free service at many airports that allows travelers to book a specific time slot for their security screening, enhancing predictability and reducing time spent in physical lines.

Keywords: virtual queuing, appointment scheduling, queue management system, customer flow management, wait time reduction, CLEAR Reserve, airport technology, government services, patient flow, retail queuing, bank queue management, smart scheduling, customer experience, capacity management, remote check-in, service efficiency, data dashboards, resource allocation, predictive algorithms, mobile queuing