ReservaTurno

ReservaTurno operates as a mobile-first marketplace connecting users with beauty and wellness service providers. Founded in 2013 by Mijal Yelin and headquartered in Buenos Aires, Argentina, the company developed a platform to streamline the appointment booking process for consumers and businesses in the beauty sector.

The platform allows end-users to discover, book, and manage appointments for a variety of services, including hair salons, spas, and makeup artists, free of charge. Users can browse services, compare prices, and schedule appointments 24/7 through the company's website or mobile applications for Android and iOS, eliminating the need for traditional phone calls. For its business clients, ReservaTurno provides a salon management tool that automates scheduling, handles online payments via integrations like Mercado Pago, sends automated reminders, and manages client information from a centralized dashboard. The system also features an AI-powered tool to detect booking intentions in WhatsApp messages and automatically responds with a direct booking link.

The company's primary markets are in Argentina and Mexico City. Over its history, ReservaTurno secured funding from several investors, including NXTP Ventures, 500 Global, and Social Capital, participating in accelerator programs as well. In a strategic move, the company was acquired by Whyline on February 9, 2021.

Keywords: appointment scheduling, salon management software, beauty marketplace, online booking platform, spa booking, hair salon software, Mijal Yelin, Whyline, NXTP Ventures, Buenos Aires startup, Mercado Pago integration, wellness appointments, aesthetic services, mobile booking app, LatAm beauty tech, appointment automation, client management, online payments, digital scheduling