WhitePress

WhitePress operates as a comprehensive content marketing marketplace, designed to automate and streamline the process of publishing sponsored articles and building links for a diverse client base. The company was founded in Poland in 2013 by Paweł Strykowski and Tomasz Kwaśny. The idea originated from Strykowski's own frustrations with the inefficient and time-consuming process of manually securing guest posts and links for his business. He partnered with Kwaśny, who developed the initial version of the platform in just two months.

The firm primarily serves advertising agencies, SEO specialists, corporate clients, and digital marketing professionals. Its business model centers on being an intermediary that connects marketers and businesses with a vast network of publishers, bloggers, and influencers. Revenue is generated by facilitating these connections for content distribution and offering supplementary services like content creation. In February 2021, WhitePress was acquired by RTB House, a global advertising technology company, a move intended to accelerate its international expansion into markets including the Americas and Asia. Following the acquisition, the founders and management team remained in their roles. In 2022, WhitePress further expanded its capabilities by acquiring Senuto, a company specializing in SEO analytics and Big Data.

The core of WhitePress is its automated platform, which provides access to an extensive database of tens of thousands of publisher websites across numerous countries and languages. Clients can use a sophisticated search engine with over 50 filters to find suitable publishers based on metrics like traffic, domain authority (Ahrefs DR, MozDA), and target audience. The platform automates communication and processes for publishing sponsored content, which can be provided by the client or ordered directly through WhitePress's network of native-speaking copywriters. This service includes options for various content types and ensures articles are created by local writers who understand market-specific nuances. Additionally, the platform offers detailed analytics and monitoring, providing a tracking code to measure article performance and a guarantee of publication for up to 36 months.

Keywords: content marketing, link building, SEO, guest posting, publisher marketplace, digital PR, sponsored articles, native advertising, article distribution, copywriting services, influencer marketing, backlink acquisition, SEO analytics, content creation, international SEO, online visibility, brand recognition, marketing automation, publisher network, content distribution