RTB House

RTB House is a global advertising technology company that specializes in providing state-of-the-art marketing solutions for major brands worldwide. The company was established in Warsaw, Poland, in 2012 by a team of experienced professionals: Robert Dyczkowski, Bartłomiej Romański, and Daniel Surmacz. Their collective expertise in areas like ad tech, engineering, and entrepreneurship provided a solid foundation for the company's subsequent growth.

The core of RTB House's offering revolves around its proprietary advertising technology, which is powered entirely by deep learning algorithms. This technology enables the company to deliver highly personalized retargeting campaigns, engaging users who have previously visited a client's website. The platform analyzes a user's browsing behavior to serve them relevant ad creatives, aiming to increase conversion rates and return on investment for advertisers. Operating within the real-time bidding (RTB) ecosystem, the company's technology participates in ad exchange auctions to purchase ad impressions in real-time. Its business model is performance-based, meaning clients are typically charged based on the results of the campaigns, such as cost per action (CPA) or return on ad spend (ROAS).

RTB House serves a diverse client base that includes e-commerce businesses, online travel agencies, classifieds, and major brands across various sectors. The company has expanded its product suite beyond personalized retargeting to address different stages of the marketing funnel. Their offerings include solutions for user acquisition, customer segmentation, and engaging users across the open internet. A key differentiator is its full-funnel marketing approach, which utilizes deep learning to tailor strategies for awareness, consideration, and conversion stages. The company has achieved significant milestones, including its expansion into numerous international markets across Europe, the Americas, and Asia-Pacific, and has received recognition for its technological capabilities and growth trajectory. In 2023, RTB House acquired WhitePress, a content marketing platform, to further enhance its service offerings.

Keywords: ad tech, retargeting, deep learning, real-time bidding, digital advertising, performance marketing, marketing technology, programmatic advertising, e-commerce advertising, full-funnel marketing