Whatifi is an innovative startup that operates in the interactive entertainment industry, specifically focusing on film and storytelling. The company provides a unique platform where viewers can actively participate in the narrative of a film, making choices that influence the storyline as it unfolds. This concept, known as "story hacking," transforms passive viewers into active players, offering a dynamic and engaging viewing experience.

Whatifi primarily serves independent filmmakers from around the world. These filmmakers are given the tools and support needed to create interactive films. Whatifi Studios, a division of the company, offers creative and developmental assistance, including financial support, scriptwriting help, and expertise in branching narrative theory. This comprehensive support system helps filmmakers bring their interactive storytelling ideas to life.

The market Whatifi operates in is the intersection of technology and entertainment, specifically targeting the growing demand for interactive content. This market includes tech-savvy audiences who are eager for new and engaging ways to experience stories, as well as independent filmmakers looking for innovative platforms to showcase their work.

Whatifi's business model revolves around providing a platform for interactive storytelling. They make money through various revenue streams, including partnerships with filmmakers, potential subscription services for users, and possibly through advertising or sponsorships within the platform. By offering a unique and engaging product, Whatifi aims to attract both content creators and consumers, creating a vibrant ecosystem for interactive films.

In summary, Whatifi is revolutionizing the way we experience films by turning viewers into active participants. They support independent filmmakers in creating interactive narratives, catering to a tech-savvy audience that craves innovative storytelling.

Keywords: interactive storytelling, independent filmmakers, story hacking, branching narratives, creative support, developmental assistance, tech-savvy audience, innovative platform, viewer engagement, entertainment technology.