Webshots

Webshots

A global distribution platform for image content. Since 1995. Publisher of the most downloaded Wallpaper/Screensaver app in history..

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Webshots offers a compelling case study in brand longevity and adaptation within the rapidly evolving digital media landscape. Originally established in 1995 by Andrew Laakmann, Danna Stillman, Nick Wilder, and Narendra Rocherolle, the company began as a screensaver software business named Auralis, Inc.. It transitioned to the web and launched the Webshots Community in 1999, becoming one of the earliest online photo-sharing platforms.

The company's financial history is marked by a series of high-profile acquisitions and buybacks that mirror the dot-com boom and bust. It was sold to Excite@Home in October 1999 for $82.5 million, only to be repurchased by its founders for $2.5 million in early 2002 following Excite@Home's bankruptcy.. Demonstrating a robust business model for its time, Webshots became profitable by 2001, generating revenue through advertising, freemium services, and merchandise.. By 2004, it was grossing $15 million annually with over 200,000 paid subscribers.. Subsequent acquisitions included a sale to CNET Networks for $71 million in 2004 and then to American Greetings for $45 million in 2007.. In 2012, the company, under the entity Threefold Photos, Inc., was once again acquired by its original founders.

Today, Webshots has pivoted from public photo sharing back to its origins, focusing on a subscription-based service for high-resolution wallpapers and screensavers.. The platform provides a desktop application for Windows and macOS, alongside mobile apps for Android and iOS.. The core product offers users access to a curated gallery of over 5,000 professional photos across more than 20 categories, with new images added daily.. The business model is primarily freemium; a free version provides limited access to photos, while paid subscriptions unlock the full catalog.. Revenue is also generated through advertisements on some of its web pages.. The service targets individuals who wish to customize their digital environment with high-quality, professional imagery, from scenic landscapes to architectural photos.. The user-facing application allows for the creation of custom photo playlists and scheduling of wallpaper changes..

Keywords: Webshots, Threefold Photos, photo sharing history, desktop wallpaper, screensaver software, digital imagery, subscription service, freemium model, online media company, professional photography, Andrew Laakmann, Narendra Rocherolle, CNET, Excite@Home, American Greetings, image hosting, digital content platform, photo management, mobile wallpaper, high-resolution photos

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