Threefold Photos

Threefold Photos, Inc. is the current owner and operator of the iconic Webshots brand, a service specializing in photo wallpaper and screensavers. The company acquired Webshots from American Greetings in October 2012, marking a new chapter for the long-standing digital imagery service. Upon acquisition, Threefold Photos refocused the platform on its original core offering: a desktop and mobile application providing users with high-resolution professional photos for use as wallpapers and screensavers.

The business model for Webshots under Threefold Photos is primarily subscription-based. While new users can access a sampler of over 50 free wallpapers, a premium subscription unlocks the full library of more than 5,000 HD images. Subscribers benefit from an ad-free experience, the ability to create personal photo playlists, and access to the service across desktop and mobile applications for Windows, macOS, Android, and iOS. Revenue is generated through monthly and annual subscription plans, with payments accepted via major credit cards.

The Webshots service provides a vast collection of professional photos across numerous categories, including nature, landmarks, animals, and architecture from around the world. The application allows for the automatic rotation of desktop wallpapers, customizable screensaver modes, and tools for organizing personal and professional photos into collections and playlists. Historically, Webshots has a rich and complex past, founded in 1995 by Andrew Laakmann, Danna Stillman, Nick Wilder, and Narendra Rocherolle. It evolved from a retail screen saver product to one of the earliest and most popular photo-sharing websites, experiencing several ownership changes, including sales to Excite@Home in 1999 for $82.5 million and CNET Networks in 2004 for $71 million, before the acquisition by Threefold Photos.

Keywords: photo wallpaper, desktop wallpaper, screensaver service, digital imagery, image library, professional photography, subscription service, mobile wallpaper, Webshots, high-resolution photos, photo sharing, image hosting, stock photography, desktop customization, photo application, nature photography, travel photography, animal photography, architecture photos, digital photo collections