WayToGrow

WayToGrow operates as a service provider for digital publishers, focusing on advertising revenue maximization. The company was conceptualized on July 8, 2014, and officially registered on May 5, 2015, by its four original founding members, including Lukasz Grodecki and Janusz Michalik. It began operations in an office in Krakow, Poland.

The firm offers website monetization solutions designed to help publishers increase their digital advertising revenue. This is achieved through efficient demand generation and ad optimization. WayToGrow provides publishers with ad inventory management tools, real-time performance tracking, and comprehensive analytics, which deliver actionable insights into ad performance and audience behavior. As a Google Certified Publishing Partner, the company provides access to various ad formats, including display and video ads, and leverages private partnerships with over 30 Supply-Side Platforms (SSPs). The service is customizable to a website's specific monetization needs and provides access to a wide array of demand sources and advertisers.

The primary business model is revenue sharing, where WayToGrow takes a commission from the advertising earnings generated through its solutions. This model is intended to align the interests of both the company and the publisher toward revenue maximization. For publishers willing to share financial data, alternative models like a fixed CPM or a flat fee are also available. The company serves a global client base, with over 400 publishers across more than 80 international markets. Key milestones include becoming a Google Certified Publishing Partner in October 2018 and receiving investment from Innova and Dirlango the same year. The Dirlango Group, a fund specializing in ad tech, later acquired 100% ownership in July 2021. The company has expanded its physical presence by opening offices in New York City and London in 2021, followed by a new European office in Cyprus in 2022. Keywords: ad monetization, publisher services, programmatic advertising, revenue optimization, ad optimization, demand generation, website monetization, Google Certified Publishing Partner, header bidding, ad inventory management, digital advertising, ad tech, yield maximization, display advertising, video advertising, SSP partnerships, real-time analytics, Dirlango Group, Lukasz Grodecki, Janusz Michalik