Netsprint

Netsprint, a Polish technology firm established in 2002, has carved out a significant presence in the advertising and marketing technology sectors. The company was brought to life by Artur Banach, who currently holds the position of President of the Management Board. His journey with the company reflects a deep-seated expertise in the digital marketing landscape, guiding Netsprint through its various stages of growth and strategic pivots.

Initially focused on providing search technology, Netsprint has evolved its business model to concentrate on content marketing and RTB (Real-Time Bidding) advertising, demonstrating an ability to adapt to the dynamic digital advertising market. This strategic shift was notably bolstered by the acquisition of Adrino, a specialist in mobile advertising, and the subsequent merger with a leading content marketing platform, ContentStream. These moves solidified Netsprint's position, expanding its service offerings and market reach.

The company's core business revolves around providing a comprehensive suite of advertising services. These services include content marketing, mobile advertising, and programmatic advertising through its Demand-Side Platform (DSP). This platform allows clients, which primarily consist of advertising agencies and direct advertisers, to purchase advertising inventory through an auction-based system. Revenue is generated by offering these tailored advertising campaigns and technological solutions to its client base. The service portfolio is designed to help publishers monetize their website traffic and enable advertisers to reach their target audiences with precision.

A key milestone in the company's trajectory was the investment from the Dirlango investment fund, which acquired a majority stake. This injection of capital was pivotal, fueling the company's strategic acquisitions and supporting its ambition to become a dominant force in the advertising technology market in Poland and the CEE region. Netsprint's growth was further underscored when it was acquired by the Wirtualna Polska Holding group in 2020, a major player in the Polish internet market.

Keywords: adtech, content marketing, programmatic advertising, RTB, mobile advertising, digital marketing, Poland, CEE, demand-side platform, online advertising