WayRay is a pioneering company in the field of holography and augmented reality (AR), with a specific focus on the automotive industry. Their proprietary technology allows them to create unique AR displays that integrate seamlessly with the real world, without the need for eyewear or headgear. This is achieved through the use of holographic optical elements (HOEs), which are capable of performing complex optical functions while remaining transparent and thin.

The company's main product is a holographic AR head-up display for cars, which surpasses conventional head-up displays in terms of projection system volume, field of view, and distance to the virtual image. This display can be customized to meet the specific integration requirements of any car model and can be designed for both drivers and passengers, conventional vehicles and self-driving cars, consumers and businesses.

WayRay operates in the automotive and deep-tech industries, serving clients ranging from individual consumers to businesses. Their business model is based on continuous research and development, which allows them to create innovative and unique deep tech solutions. This focus on innovation, combined with their well-protected intellectual property, gives them a strong competitive advantage and makes it difficult for other companies to enter their market.

In terms of revenue, WayRay makes money by selling their AR head-up displays to car manufacturers and other businesses in the automotive industry. They also potentially generate income from licensing their technology to other companies.

Keywords: Augmented Reality, Holography, Automotive Industry, Head-Up Display, Deep Tech, Research and Development, Intellectual Property, Competitive Advantage, Customization, Non-Wearable AR Solutions.