Uberflip

Uberflip, founded in Toronto in 2012 by Yoav Schwartz and Randy Frisch, operates as a content experience platform designed to assist B2B marketing and sales teams. The founders identified that a significant portion of B2B content was underutilized and envisioned a platform to create more personalized and engaging content experiences. Yoav Schwartz, with a background in computer science, served as CEO, providing the technical and product vision. Randy Frisch, as President and CMO, focused on the marketing and evangelism of the content experience concept, even authoring a book on the topic. Initially bootstrapped, the company secured its first significant funding in 2018 with a $32 million Series A round led by Updata Partners.

The company's core business revolves around a cloud-based platform that enables marketers to centralize various content assets—such as blog posts, videos, and ebooks—into organized, interactive hubs. This allows clients to move beyond static content and create dynamic destinations tailored for specific campaigns, audiences, or stages in the buyer's journey. The platform generates revenue through a subscription-based model, targeting mid-market to enterprise B2B companies in sectors like software, financial services, and healthcare that rely heavily on content for their go-to-market strategies. Uberflip serves over 1,000 companies, including notable clients like Schneider Electric and MongoDB.

Uberflip's platform offers several key features. It allows users to build curated content collections and landing pages without needing IT intervention. A significant component is its use of AI and natural language processing to analyze a company's content and provide personalized recommendations to website visitors based on their behavior and intent. The platform also integrates with major marketing automation and CRM systems to facilitate lead generation and tracking. Furthermore, it provides detailed analytics to measure content performance and audience engagement, helping marketing and sales teams understand what resonates with their prospects. In July 2024, Uberflip was acquired by PathFactory in a stock-for-stock transaction, combining two major players in the content intelligence and personalization space.

Keywords: content experience platform, B2B marketing, content personalization, lead generation, sales enablement, account-based marketing, content hubs, marketing automation integration, content analytics, Yoav Schwartz, Randy Frisch, demand generation, customer journey, content curation, interactive content, digital sales rooms, content engagement, PathFactory, marketing technology, resource centers