SnapApp

Founded in 2010 by Seth Lieberman, SnapApp established itself as a software-as-a-service (SaaS) provider in the content marketing sector. Lieberman, who previously founded Pangea Media and has over a dozen years of experience in online advertising and lead generation, identified a market need for tools that would allow marketers to create engaging content without technical expertise. The company's trajectory was marked by significant financial milestones, including a Series A funding round of $12 million in November 2015 and a Series B round of $10.2 million in August 2017, both led by Providence Equity Partners, bringing its total funding to $22.2 million. A pivotal moment in its history occurred in December 2019, when SnapApp was acquired by Uberflip, a content experience platform, to enhance capabilities for demand marketers.

SnapApp operates on a B2B model, providing a platform for marketers to create, publish, manage, and measure interactive content. Its revenue was generated through subscription-based packages, with monthly costs for a typical B2B customer ranging from $1,000 to $2,000, primarily dependent on the volume of content created. The client base included a range of enterprises such as EMC, Electronic Arts, Discovery Communications, Cisco, and Hewlett Packard Enterprise. The platform was designed to address the challenge of producing interactive experiences at scale, which was traditionally expensive and slow.

The core of SnapApp's offering is an interactive content creation platform that empowers marketers to build a variety of experiences without needing to write code. Its features include a drag-and-drop interface and templates for creating quizzes, polls, calculators, personality tests, interactive infographics, and contests. The primary benefit for its clients is the ability to drive higher lead conversion and capture more detailed data compared to static content. The platform integrates seamlessly with major marketing automation and CRM systems, including Oracle, Marketo, HubSpot, and Salesforce, allowing for better lead nurturing and a more holistic view of marketing campaign performance. This functionality enables marketers to accelerate leads through the sales funnel by delivering personalized and engaging buyer experiences.

Keywords: interactive content, content marketing platform, B2B marketing, lead generation, marketing automation, SaaS, customer engagement, demand generation, content creation tools, quizzes, polls, calculators, interactive infographics, marketing analytics, Seth Lieberman, Uberflip, Providence Equity Partners, personalized marketing, buyer experience, sales funnel acceleration