Tickets Cloud

Tickets Cloud operates as a business-to-business marketplace, connecting event organizers with a network of ticket sellers. Founded in 2014 by Egor Egerev and Katerina Kirillova, the company emerged from Egerev's extensive experience in the event industry. His journey began with promoting concerts, which led to the creation of his own e-ticketing agent, nanobilet.ru, after he identified a market gap for digital sales analytics and tools that traditional agents didn't offer. This venture highlighted the fragmented nature of the B2B ticketing market, where organizers and sellers lacked a unified platform for collaboration, inspiring the creation of Tickets Cloud.

The company provides a cloud-based platform with a comprehensive suite of tools for the entertainment industry, catering to concerts, festivals, theaters, museums, and sporting events. Its core business model is a B2B marketplace that establishes standardized rules for engagement between event promoters and ticket distributors. For event organizers, the platform offers tools for creating promotional websites, managing ticket sales with features like dynamic pricing and promo codes, analyzing sales data in real-time, and controlling event entry with a scanner application. A notable feature is the Vibeapp, which provides a digital ticket protected against counterfeiting and secondary sales through a dynamic QR code. The company serves a diverse client base that includes event organizers, distributors, artists, venues, and developers, who can integrate the system via an open API.

In September 2023, MTS Entertainment, a subsidiary of Russian mobile provider MTS, acquired an 85% stake in Ticketscloud LLC, with an option to increase ownership to 100% within two years. For the fiscal year 2022, Ticketscloud LLC reported revenues of 211.9 million rubles and a net profit of 79.6 million rubles. Following the acquisition, the company continues to operate as a separate business, with founders Egor Egerev and Katerina Kirillova remaining with the company to integrate its offerings with MTS's ticket storefronts and marketing ecosystem.

Keywords: B2B ticketing marketplace, event management software, cloud-based ticketing, ticket sales analytics, event promoter tools, ticket distribution network, digital tickets, dynamic QR code, event entry management, API integration, concert ticketing, festival ticketing, sports ticketing, theater ticketing, museum ticketing, event analytics, online ticket sales, Vibeapp, Egor Egerev, Katerina Kirillova