Trim Japan

Trim Corporation, founded by Yusuke Hasegawa, develops and markets "mamaro™," a line of private, installable baby care rooms. These self-contained booths are designed to be placed in public and commercial facilities without needing construction work, offering a dedicated space for nursing, diaper changing, and feeding infants.

The mamaro™ rooms are approximately the size of one tatami mat and are equipped with features such as a chair, a changing table, and a monitor that displays childcare-related content. Addressing a need for private and hygienic spaces for parents on the go, the company targets clients such as commercial facilities, train stations, airports, hospitals, and municipal buildings. The product is also designed to be gender-neutral, allowing any parent or caregiver to use the facility. As of November 2023, over 600 units had been installed across Japan.

In October 2024, it was announced that INFORICH, operator of the "ChargeSPOT" mobile battery sharing service, would acquire a 73.06% stake in Trim. The acquisition aims to leverage INFORICH's existing network to expand the installation base of mamaro™ rooms and explore global deployment, while also seeking cost reductions in manufacturing.

Keywords: baby care rooms, nursing pods, public childcare facilities, infant care solutions, mamaro, movable nursing rooms, diaper changing stations, family amenities, public space design, childcare infrastructure, parent support, gender-neutral facilities, smart baby products