Tricobiotos

In 1982, in the heart of Tuscany, the Bucaioni family, along with Stefano Bertini, founded Tricobiotos. Their goal was to create and manufacture cosmetic products for the professional haircare industry. The company's journey began with a focus on in-depth study of hair structures to deliver quality products for coloring, strengthening, and repair. A key moment came in 1994 with the launch of the "Selective Professional" brand, which became recognized by hairdressers worldwide. This commitment to quality allowed Tricobiotos to grow steadily, expanding its reach internationally to over 60 countries. The company became the exclusive Italian distributor for major international brands like Moroccanoil and L'ANZA, further cementing its position in the market. This strategy of combining its own product lines with exclusive distribution partnerships proved to be a powerful driver for growth. A significant chapter in the company's history began in 2017 when the private equity fund Alto Capital IV acquired a majority stake. This partnership was aimed at consolidating and increasing the company's international presence. The final major event occurred when the Italian multinational Alfaparf Group acquired 90% of Tricobiotos in August 2022, completing the full acquisition in May 2023. Following the acquisition, founder Marco Bucaioni stepped down after assisting with the integration.